Knowing what common betting terms mean can help make it easier to compare offers. One phrase often seen around racing markets is BOG. But what does it stand for, and how does it affect a settled bet?
This blog post explains the meaning of BOG, how it is applied in practice, the typical rules attached, and a few clear examples across horse racing and football.
Read on to learn more about what BOG is and how it works.
What Does BOG Mean in Betting?
BOG stands for Best Odds Guaranteed. It is most often offered on horse racing and greyhound racing.
The idea is straightforward. You take an early price on a selection. If the official starting price, known as the SP, is higher once the event begins, the bet is settled at that higher price. If the SP is lower, the original price you took stands.
BOG helps ensure that early bets are not disadvantaged by price movements before the off.
Availability can vary by bookmaker and by market, so it might be worth checking whether BOG is in place for the event you are betting on—if you choose to bet at all. With that in mind, how does it work on the bet slip itself?
How Does BOG Work on Sports Bets?
BOG is usually applied automatically when it is available. You place a qualifying bet at the price shown. Once the event starts, the bookmaker compares that price to the SP.
If the SP is higher, your potential return is calculated at the higher figure. If it is shorter, your original odds are kept.
A quick example shows the process. Imagine a £10 win bet placed at 3/1. If the SP is 4/1, settlement is at 4/1, returning £50 including stake if it’s successful. If the SP shortens to 2/1, the bet remains at 3/1 and returns £40 if it wins.
In many cases, BOG is offered on the day of the race rather than on ante-post markets, and it is most commonly available on singles. Some bookmakers also set a cut-off time on race day for BOG to apply.
However, there are a few rules and exceptions to be aware of, which we cover next.
Are There Any Restrictions on BOG Offers?
Because BOG is a promotional feature, it comes with conditions. The exact terms differ, but several patterns are typically common:
- Sports and markets: Usually applies to horse racing and greyhound racing. Ante-post bets, specials, virtual markets, or in-play selections are often excluded.
- Time windows: Many bookmakers only offer BOG from a specific time on the day of the race. Bets placed earlier may not qualify.
- Bet types: Singles are usually included. Multiples, bets placed with free bet tokens, or wagers combined with price boosts might be excluded.
- Stakes and payout caps: There may be maximum stakes or overall potential payout limits for BOG returns.
- Eligibility: Some sites require an opt-in or apply criteria linked to verification or account status.
If you’re considering placing a bet, you might want to read the offer terms for the event you are backing so you know exactly what qualifies. If you choose to use features like BOG, set personal limits and keep a clear budget.
Examples of BOG Bets in Football and Horse Racing
BOG is most common in horse racing. Suppose you back a runner at 5/1 with a £10 stake, and the SP drifts to 6/1. If BOG applies, settlement is at 6/1, so the potential return would be £70 including stake. If the SP shortens to 4/1, the bet stays at your original 5/1.
You may occasionally see BOG used on other sports, such as football, but this is less frequent. If available, the principle is the same. If an early price on a first goalscorer or match result is higher at kick-off, settlement uses the higher price, provided the selection wins and the market is covered by BOG.
Not every event or market will include BOG. Look for clear indicators on the market page or check the offer terms before placing a bet.
In summary, BOG outlines how a bookmaker handles an early price at settlement if it differs from the SP, providing a clear explanation of the method applied to qualifying bets.
If you choose to place a bet, always do so with responsible gambling practices in mind and never wager more than you are willing to lose. Take time to consider your limits and make sure any activity fits within your personal circumstances.
**The information provided in this blog is intended for educational purposes and should not be construed as betting advice or a guarantee of success. Always gamble responsibly.